PRIVACY POLICY
Last Updated: January 20, 2026
Natlis LLC ("Natlis," "we," "our," or "us") respects your privacy and is committed to protecting it through this Privacy Policy.
This Privacy Policy describes how we collect, use, and share information about you, as well as your rights and choices. It applies when you visit natlis.com or any related subdomains (the "Site"), purchase products, engage with us on social media, communicate with customer support, or otherwise interact with us (collectively, the "Services").
If you do not agree with our policies and practices, your choice is not to use the Services. By using the Services, you agree to this Privacy Policy.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make changes, we will update the "Last Updated" date above and, where appropriate, provide additional notice (such as on our homepage or via email). We encourage you to review this Policy regularly. Continued use of the Services after changes constitutes acceptance.
Information We Collect
Information you provide directly
- Personal Identifiers: name, email address, postal address, phone number, account login details
- Commercial Information: purchase history, products considered, preferences
- Financial Information: payment method (processed securely by third-party providers, not stored by us)
- Consumer Communications: inquiries, survey responses, customer support interactions
- Content: reviews, testimonials, or media you submit
Information collected automatically
- Internet/Device Activity: IP address, browser type, operating system, referral URLs, interactions with our Site
- Location Data: approximate geolocation (based on IP)
- Cookies & Tracking: see "Cookies & Similar Technologies" below
Information from other sources
- Ad networks, analytics providers, and marketing partners (for audience insights)
- Social media platforms if you interact with our brand pages
- Shopify, our ecommerce platform provider, which processes store and checkout data (see "Shopify" section)
Consumer Health Data
We may collect limited consumer health data in connection with your skincare choices. This may include:
- Skin concerns or conditions you voluntarily share (for example, in surveys, reviews, or emails)
- Ingredient sensitivities or product preferences (for example, "fragrance-free," "no hormone disruptors")
How we use it: to provide product recommendations, improve formulations, ensure safety, and comply with applicable health data privacy laws.
Your rights: In jurisdictions with health data laws (such as Washington State's My Health My Data Act), you may have additional rights to access, delete, or limit use of this data. See Privacy Rights Request for details.
How Long We Keep Your Data
We retain data only as long as necessary for the purposes described in this Policy, or as required by law. Examples include:
- Order and payment data: kept for legal, tax, and accounting obligations
- Marketing communications: until you unsubscribe or request deletion
- Customer service records: retained for quality assurance and compliance
- Consumer health data: retained only as long as necessary for the purpose collected, then deleted or anonymized
Why We Process Your Information
We use personal information to:
- Process and ship orders
- Provide customer service
- Operate, personalize, and improve our Site
- Prevent fraud and maintain security
- Send promotional communications if you have opted in
- Conduct research and product development
- Comply with legal, tax, and regulatory requirements
How We Share Your Information
We may disclose personal information with:
- Service Providers: payment processors, shipping carriers, IT and cloud services, analytics providers, marketing platforms (such as Klaviyo for email/SMS)
- Platform Providers: Shopify, which hosts our ecommerce store
- Legal and Compliance: when required to comply with law, regulation, or legal process
We do not sell personal information. We may share data for "cross-context behavioral advertising" (as defined under U.S. privacy laws) with ad partners. You can opt out at Privacy Rights Request.
Cookies & Similar Technologies
We use first- and third-party cookies, pixels, and similar technologies to improve site performance, analyze traffic, and deliver advertising.
For details, see our Cookie Policy.
You can manage or disable cookies through your browser settings.
SMS & Phone Numbers
We may collect your phone number for transactional purposes, such as order or shipping updates.
If you opt in to SMS marketing:
- You consent to receive recurring automated promotional messages at the number provided
- Message and data rates may apply
- You can opt out anytime by replying STOP
- Carriers are not liable for delayed or undelivered messages
We will not share your SMS opt-in with unaffiliated third parties. Vendors who assist us with delivery, such as Klaviyo or carriers, may process your number solely for that purpose.
Communications Disclosure
When you contact us by email or other channels, we may retain your communications for:
- Responding to inquiries
- Improving customer support quality
- Ensuring security and compliance
Your Privacy Rights
Depending on your jurisdiction (California, Colorado, Virginia, Connecticut, Utah, EU/UK, Canada, Australia, Washington), you may have rights to:
- Access and receive a copy of your data
- Request correction or deletion
- Opt out of sales or targeted advertising
- Restrict use of sensitive or health data
- Port your data to another provider
You may exercise these rights at: Privacy Rights Request
We may verify your identity before fulfilling requests.
California Residents (CCPA/CPRA)
California residents have the right to request details about personal information we collect, use, and share; to delete personal information; to opt out of the sale or sharing of personal information; and to limit the use of sensitive personal information. These rights are available at Privacy Rights Request.
Virginia, Colorado, Connecticut, and Utah Residents
Residents of these states have similar rights, including access, correction, deletion, portability, and opt-out of targeted advertising. Requests can be made through Privacy Rights Request.
EU/UK Residents (GDPR/UK GDPR)
You have rights of access, rectification, erasure, restriction, portability, and objection. You may also lodge a complaint with your local supervisory authority.
Legal Bases for Processing: We process your personal information on the following bases:
- Contract: to fulfill your orders and provide services you request
- Consent: for email/SMS marketing, where you have opted in
- Legal Obligation: to comply with tax, accounting, and regulatory requirements
- Legitimate Interests: to operate our business, prevent fraud, improve products and services, and personalize customer experiences
Shopify
Our ecommerce store is hosted on Shopify. Shopify collects and processes customer data for purposes such as store operation, analytics, and fraud prevention. For more information, please review Shopify's Privacy Policy: https://www.shopify.com/legal/privacy.
Children's Privacy
Our Services are not directed to children under 13, or the age of digital consent in your jurisdiction. We do not knowingly collect data from children. If we learn that we have, we will delete it promptly.
International Data Transfers
If you access our Services outside the United States, your information may be processed in the U.S. or other jurisdictions with different data protection standards. We will take steps to ensure lawful transfer, such as standard contractual clauses where required.
Questions or Support
If you have any questions about this policy or need assistance, please contact us at:
Or, email us directly at:
Business Address
Natlis LLC
254 Chapman Rd Ste 208
Newark, DE 19702
United States
